Lead Product Designer · Nigeria · Remote
Design at the intersection of product, brand & growth.
I’m Ikenna Ajoku, a multidisciplinary design leader turning complex ideas into clear products, distinctive brands and measurable business value.
10+
Years shaping brands
and digital products
$5M
Revenue influenced
through design
60%+
Qualified lead growth
across campaigns
30%+
Faster design cycles
through systems
Selected Works
Stories across fintech, wellness, AI, real estate and investment.
Work designed
to Create leverage.
- All
- UI/UX Design
- Brand Identity
Farotech
A clear, business-focused digital experience that simplifies Farotech’s offering and positions the platform as a strategic business partner.
Wedge Finance
A redesigned financial experience that gives users clearer balances, faster actions and more confidence when managing their money.
Nexpass
A connected wellness platform that helps employees discover centres, manage subscriptions and check in seamlessly. It also gives employers and providers greater visibility.
Celia Skincare
A thoughtful skincare identity designed to communicate natural care, sustainability and everyday confidence.
Elsie Veneto
Brand Identity Design
Brew & Bloom
Brand Identity Design
Kavitage
User Interface Design
Wellness Plus
Health and Wellness Brand
Rilos Real Estate
Luxury Real Estate Brand
Gallo Premium wine
Luxury Wine Brand
A LITTLE CONTEXT
I bring a designer's eye and a business leader's perspective.
Over the last decade, I’ve worked across product design, brand systems and marketing leadership for technology, e-commerce and premium real estate businesses.
My approach is simple: understand the real problem, remove unnecessary friction and build a system that makes the next stage of growth easier.
One design partner.
Three connected disciplines.
WHAT I DO
01
Product
I simplify complex digital products through clear strategy, intuitive experiences and scalable design systems.
Product strategy · UX/UI · Prototyping · Design systems
02
Brand
I build distinctive identities that give businesses a clearer position and a consistent presence across every touchpoint.
Product strategy · UX/UI · Prototyping · Design systems
03
Growth
I connect design decisions to acquisition, engagement and conversion so the work creates visible business value.
Conversion design · Campaigns · Content systems · Experience optimisation
What Clients are saying
“Ikenna brought clarity and confidence to our brand in a trust-driven market. Our positioning became stronger, qualified enquiries increased, and he simplified financial complexity into experiences that truly convert.”
Finance | Brand Strategy | Conversion Growth
"Working with Ikenna changed how we approach product design. He restructured our UX system and reduced our design cycle time by over 30% while improving the quality of execution. Our onboarding became clearer, and feature adoption improved. He thinks like a product leader, not just a designer."
Product Design | UX Systems | Efficiency
"Our brand needed elevation in a highly competitive market, and Ikenna delivered exactly that. The rebrand immediately strengthened our visual presence and improved engagement across social platforms. Everything felt intentional and refined. He understands how design builds trust, especially in beauty."
Consumer Brand | Premium Positioning | Engagement
"Ikenna helped us grow beyond being just a café. The new identity built a stronger emotional connection with our customers, leading to increased foot traffic and higher online engagement within the first quarter. He combines creativity with clear business impact."
Hospitality | Lifestyle Branding | Customer Experience
"Luxury requires subtlety and confidence, and Ikenna understood that from the start. The rebrand strengthened our presentation across global channels and improved distributor conversations. Our brand now truly reflects the quality and heritage behind our wine."
Luxury Brand | Global Positioning | Market Confidence
My Creative Tools
FAQs
Questions & Answers
How do we start working together?
A short brief outlining your goals, audience, and preferences is a great start. If available, existing brand assets, references, and any content you want to include are also helpful. Don’t worry! If you’re not sure, I can guide you through a quick discovery session to define everything we need.
What’s your design process like?
My design process is structured yet collaborative. It includes discovery, strategy, ideation, design development, refinement, and delivery. You’ll be involved at key stages, especially during discovery and feedback rounds, so your vision is accurately translated into effective, beautiful design.
Do you offer ongoing support?
Absolutely! I’m available for post-project updates, maintenance, and any new design needs.
How long will it take to complete my project?
Timelines vary depending on the scope and complexity of the project. However, I prioritise efficiency and maintain a streamlined process to ensure timely delivery without compromising quality. I am committed to meeting agreed deadlines and keeping you informed at every stage to guarantee a smooth and prompt execution. throughout.
How much do you charge and do you offer packages?
Pricing is based on the scope and complexity of the project. I offer flexible packages for startups, growing brands, and established businesses. Once I understand your needs, I’ll provide a custom quote. I also offer retainers for long-term creative support.