Lead Product Designer · Nigeria

Design at the intersection of product, brand & growth.

I’m Ikenna Ajoku, a multidisciplinary design leader turning complex ideas into clear products, distinctive brands and measurable business value.

10+

Years shaping brands
and digital products

$5M

Revenue influenced
through design

60%+

Qualified lead growth
across campaigns

30%+

Faster design cycles
through systems

Selected Works

Stories across fintech, wellness, AI, real estate and investment.

Work designed
to Create leverage.

A LITTLE CONTEXT

I bring a designer's eye and a business leader's perspective.

Over the last decade, I’ve worked across product design, brand systems and marketing leadership for technology, e-commerce and premium real estate businesses.

My approach is simple: understand the real problem, remove unnecessary friction and build a system that makes the next stage of growth easier.

One design partner. Three connected disciplines.

WHAT I DO

01

Product

I simplify complex digital products through clear strategy, intuitive experiences and scalable design systems.

Product strategy · UX/UI · Prototyping · Design systems

02

Brand

I build distinctive identities that give businesses a clearer position and a consistent presence across every touchpoint.

Product strategy · UX/UI · Prototyping · Design systems

03

Growth

I connect design decisions to acquisition, engagement and conversion so the work creates visible business value.

Conversion design · Campaigns · Content systems · Experience optimisation

What Clients are saying





 

“Ikenna brought clarity and confidence to our brand in a trust-driven market. Our positioning became stronger, qualified enquiries increased, and he simplified financial complexity into experiences that truly convert.”

 

 

Finance | Brand Strategy | Conversion Growth

Ola Aina
Managing Director, Wedge Finance




"Working with Ikenna changed how we approach product design. He restructured our UX system and reduced our design cycle time by over 30% while improving the quality of execution. Our onboarding became clearer, and feature adoption improved. He thinks like a product leader, not just a designer."

Product Design | UX Systems | Efficiency

Ray K. Davidson
Co-Founder, Farotech




"Our brand needed elevation in a highly competitive market, and Ikenna delivered exactly that. The rebrand immediately strengthened our visual presence and improved engagement across social platforms. Everything felt intentional and refined. He understands how design builds trust, especially in beauty."

Consumer Brand | Premium Positioning | Engagement

Cecilia J. Wink
CEO, Celia Skincare




"Ikenna helped us grow beyond being just a café. The new identity built a stronger emotional connection with our customers, leading to increased foot traffic and higher online engagement within the first quarter. He combines creativity with clear business impact."

 

Hospitality | Lifestyle Branding | Customer Experience

Jaxon Merritt
Founder, Brew and Bloom Cafe




 

"Luxury requires subtlety and confidence, and Ikenna understood that from the start. The rebrand strengthened our presentation across global channels and improved distributor conversations. Our brand now truly reflects the quality and heritage behind our wine."

 

Luxury Brand | Global Positioning | Market Confidence

Kaelen Vane
Executive Director, Elsie Veneto Winery

My Creative Tools

Figma
0 %
adobe photoshop
0 %
Adobe Illustrator
0 %
Procreate
0 %
Cinema 4D
0 %
Mailchimp
0 %
WordPress
0 %
Capcut
0 %
Notion
0 %
Jitter
0 %
Trello
0 %

FAQs

Questions & Answers

A short brief outlining your goals, audience, and preferences is a great start. If available, existing brand assets, references, and any content you want to include are also helpful. Don’t worry! If you’re not sure, I can guide you through a quick discovery session to define everything we need.

My design process is structured yet collaborative. It includes discovery, strategy, ideation, design development, refinement, and delivery. You’ll be involved at key stages, especially during discovery and feedback rounds, so your vision is accurately translated into effective, beautiful design.

Absolutely! I’m available for post-project updates, maintenance, and any new design needs.

Timelines vary depending on the scope and complexity of the project. However, I prioritise efficiency and maintain a streamlined process to ensure timely delivery without compromising quality. I am committed to meeting agreed deadlines and keeping you informed at every stage to guarantee a smooth and prompt execution. throughout.

Pricing is based on the scope and complexity of the project. I offer flexible packages for startups, growing brands, and established businesses. Once I understand your needs, I’ll provide a custom quote. I also offer retainers for long-term creative support.